Transforming User Experience and Modernizing CBD's Digital Presence
We successfully enhanced the user experience and modernized the CBD website and intranet application. By identifying gaps and introducing new features, we made information easily accessible within three clicks and improved navigation. Upgrading the CMS to Sitefinity 14.4 (Latest Version), creating section templates and components streamlined content management.
Story
The Commercial Bank of Dubai is one of the most trusted bank in Dubai. CBD should have a good website with intuitive user experience to ensure easy navigation, secure transactions, and efficient access to financial services, enhancing customer trust and satisfaction.
The objective is to analyze the current website’s UI/UX to identify areas for improvement. A new modern design will be developed to align with the company’s branding and best practices, enhancing navigation and user flow. Responsive designs for desktop and mobile devices will be created and implemented into the front-end code. Usability testing will validate the new design, with adjustments made based on user feedback.
Key Highlights / Outcomes
Integrated AI chatbot to advanced response
Client
Commercial Bank Of Dubai
Sector
UX Research
UX Research
The Commercial Bank of Dubai is one of the most trusted bank in Dubai. CBD should have a good website with intuitive user experience to ensure easy navigation, secure transactions, and efficient access to financial services, enhancing customer trust and satisfaction.
The objective is to analyze the current website’s UI/UX to identify areas for improvement. A new modern design will be developed to align with the company’s branding and best practices, enhancing navigation and user flow. Responsive designs for desktop and mobile devices will be created and implemented into the front-end code. Usability testing will validate the new design, with adjustments made based on user feedback.
Stakeholder Interactions & Survey
The questions posed to stakeholders primarily focus on assessing the website’s role in supporting the business, identifying pain points and challenges in layout, design, and content, gathering feedback from customers, and exploring opportunities for improvement. Additionally, we inquire about competitor benchmarks and emerging industry trends.
The aim is to gain insights into how the website can better serve the business and its stakeholders.
Stakeholder Interactions & Survey Are you looking for еxpеrt UI dеsignеrs who truly understand your business? Contact TеchnoCIT today, and lеt’s crеatе an app that stands out and kееps usеrs coming back!
Market Research / Competitor Analysis
Competitor analysis is the systematic evaluation of other businesses in our industry to gain insights into their strategies and market positioning.
Strategic Insights: Understand the competition to inform our strategies.
Market Trends: Identify emerging trends through competitor actions.
Benchmarking: Use competitors as benchmarks for our performance.
Innovation: Inspire improvements based on competitor practices.
Competitive Advantage: Differentiate ourselves and make informed decisions to stay competitive.
User Research
User research, aimed at understanding user needs, preferences, and pain points, informs design and decision-making. User personas serve the purpose of creating tailored products and services for specific user profiles, while journey maps visualize pain points and improvements, enhancing the overall user experience.
Our Solutions
Pain Points / Problems
Feature Recommendations
- Modernize and standardize design elements.
- Enhance menu grouping and navigation.
- Simplify information access and layout.
- Highlight the bank's value proposition.
- Provide clear customer support details.
- Offer user-friendly account opening guidance.
- Streamline content and introduce digital features.
- Improve benefits and eligibility presentation.
- Simplify forms and navigation.
- Implement personalized support options.
UI & UX Design
- Our Works
Digital Onboarding Solution for Mashreq Bank, UAE
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Suntory
Driving Engagement and Loyalty Through Scalable, Incentive-Driven CRM Solutions
10+
VERTICALS
100+
SOLUTIONS
80+
TEAM MEMBERS
10+
YEARS IN BUSINESS
